A rebuilt website
We rebuild your site so Google and AI tools can read it, then keep it updated and make the upgrades you ask for all year.
Website management · for HeyCounsel members
An always-on digital marketing team for $499/mo
We'll rebuild your site, lock in your AI and SEO visibility, and keep your designs and content fresh.
AI answer
ExampleWhy now
Even referred clients look you up first.
People find lawyers through Google, through AI tools like ChatGPT, and through referrals. The referred ones visit your website too.
We take what you know about your practice and turn it into pages and articles that people searching for help can find.
What's included
What you get for $499 a month
One team handles the plan, the website, and the writing, so you aren't managing three vendors.
Search and AI tracking
Each month we track your Google search numbers and how often AI tools like ChatGPT name your firm.
A monthly report
Each month you see what we finished, how your Google and AI search numbers moved, and what we'll do next.
We help you with content strategy
We look at where your site stands today, which firms you compete with in search, and which topics are worth going after.
A year of planned articles
Starting in month two, we write two articles a month from your plan, each aimed at the clients and matters you want more of.
Local search Optional
If clients look for a lawyer near them, we add pages for the areas you serve and set up one Google Business Profile, if your practice qualifies. Firms that work statewide or online can skip it.
Tracking
Your search and AI numbers, tracked every month.
Each month we pull your numbers from Google: how often your site shows up in search, how many people click through, and which searches bring them in.
We also check how often AI tools like ChatGPT name your firm when someone asks about your practice area. It all goes into your monthly report, next to the work we finished.
Search report · Your Firm, PLLCExample
Clicks from Google search
Per month, months 1 to 12
AI answers that name your firm
Out of 25 questions about your practice area
Also in your report
- Times your site showed up in Google
- The searches that bring people to your site
- Your most-visited pages
- Business Profile views, if you add local search
Illustration only, not a real client's results. Your numbers depend on your market, your practice, and where your site starts.
Your first 12 months
How the year runs
- Strategy and plan: Month 1
- Website rebuild: Month 2
- Planned articles: 2 a month, months 2 to 12
- Upkeep, requested upgrades, and reporting: Months 3 to 12
Price
$499/mo
Paid up front, which works out to $5,988 a year.
- Website rebuild, upkeep, and requested upgrades
- Strategy and a 12-month article plan
- Two articles a month, starting in month two
- Monthly SEO and AI search tracking, with a report
- Local search (optional)
Frequently asked questions
Who is this for?
Solo, fractional, and boutique lawyers who practice business law. We start by asking which clients and matters you want more of.
Who does the work?
HeyCounsel works with Josh Renfro and his team at Revenue Engine. Josh led revenue operations at Cage & Miles, a large regional law firm, where the work included rebuilding the firm's website, SEO, and paid ads. Before that, Josh ran attorney recruiting and revenue operations at Flare, bringing more than 1,000 attorneys onto the platform, and most recently led AI strategy and solutions at Cadre AI.
What results can I expect?
Search traffic takes months to grow. We track your numbers every month so you can see the trend, but we can't promise rankings, mentions in AI answers, or new clients.
What do you track?
Your Google search numbers: how often your site shows up, how many people click, and which searches bring them in. We also check how often AI tools like ChatGPT name your firm when someone asks about your practice area. If you add local search, we track your Business Profile too.
Do I need local search?
Only if your clients look for a lawyer near them. Firms that work statewide or online often skip it. The price is the same either way, and we decide together when we plan your first month.
What do SEO, AEO, and GEO mean?
SEO means showing up in Google's search results. AEO and GEO cover the same goal for AI tools like ChatGPT and Google's AI Overviews: getting your firm named in their answers. Clear pages and solid articles help with all three.
What do you need from me?
At the start, background on your practice and the clients you want more of. After that, you check each post for legal accuracy and approve it before we publish, so if approval takes a while, the publish date moves with it.
Can I talk through a draft instead of writing notes?
Yes. Send notes by email, or go through the draft with us on a Teams call. We make the edits and send it back for your approval.
What do I own?
Your domain, website, and content stay yours. The agreement spells out hosting and how we hand everything over if you leave.